{"title":"Fun Stuff","description":"\u003cp\u003eNew Gear, Vintage Lockers, Exclusive Color Runs. A quick peek at what's exciting at Hogy this season.\u003c\/p\u003e","products":[{"product_id":"protail-5-5-3oz-paddle","title":"Vintage Locker Release: Protail Paddle: 5.5\" 3oz","description":"\u003cp\u003eThe Hogy Protail Paddle is our testament to designing lures to catch fish, not fishermen. The Protail is made in just a few fishy colors for easy system integration, using a custom blend of virgin BASF plastic tuned for action and strength—erring on best-in-class performance, not making the cheapest option.Our bodies have been obsessed over, from tail dynamics to reinforced battle hook pockets on the larger models. We’ve done all the obsessing so all you need to do is tie one on. No rigging. No tuning. No “magical” colors or limited runs. Just bad-ass swimbaits that catch big fish, every day.\u003c\/p\u003e","brand":"JINAN","offers":[{"title":"PT GHOST","offer_id":41276904407216,"sku":"PT52P-GH","price":12.95,"currency_code":"USD","in_stock":true},{"title":"PT OLIVE","offer_id":31799904272455,"sku":"PT52P-OL","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/PT5P-GHVintage.png?v=1786481211"},{"product_id":"18-uv-tandem-sword-rig","title":"Pre-Rigged 18\" UV Tandem Sword Rig","description":"\u003cp\u003eBuilt for daytime swordfish deep dropping, the fully rigged 18-inch Hogy Perfect Sword Eel delivers a durable, deployment-ready alternative to frozen bait. Its inline-molded tandem rig eliminates open cuts and glued seams, while a specially tuned soft-plastic blend produces a fluid, serpentine action without sacrificing toughness.\u003c\/p\u003e\n\u003cp\u003eThe UV-infused body and heavy iridescent glitter finish create a visible, meal-sized profile at depth. Tandem 9\/0 Mustad 7691S Knife Point hooks are connected with flexible, bluewater-grade braided cable, providing big-game strength while allowing the entire bait to bend and swim naturally.\u003c\/p\u003e\n\u003cp\u003eKeep it in your offshore kit, add scent if desired, and send it down whenever an opportunity presents itself—no freezing, thawing, sewing, or bait preparation required.\u003c\/p\u003e","brand":"JINAN","offers":[{"title":"PT BLACK","offer_id":31803650867271,"sku":"SW1-U","price":44.95,"currency_code":"USD","in_stock":true},{"title":"PT GLOW","offer_id":32324351131719,"sku":"SW3-U","price":44.95,"currency_code":"USD","in_stock":true},{"title":"PT PINK","offer_id":45518570094768,"sku":"SW2-U","price":44.95,"currency_code":"USD","in_stock":true},{"title":"PT AMBER","offer_id":45518570127536,"sku":"SW4-U","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/SwordEelAmber.png?v=1787021118"},{"product_id":"5-charter-grade-swimming-plug","title":"Charter Grade Swimming Plug: 5\" 1.3oz (12' Swimming Depth)","description":"\u003cp class=\"p1\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eHogy 5” Shallow Deep-Diving Swimming Plug\u003c\/b\u003e\u003c\/span\u003e is a compact, heavy-duty trolling plug built for inshore and nearshore anglers targeting striped bass, bluefish, bonito, false albacore, Spanish mackerel, kingfish, blackfin tuna, and other aggressive gamefish feeding below the surface.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePre-tuned for perfect swimming action right out of the package, this 5” plug dives naturally to \u003cspan class=\"s1\"\u003e\u003cb\u003e12+ feet\u003c\/b\u003e\u003c\/span\u003e and tracks straight at speeds up to \u003cspan class=\"s1\"\u003e\u003cb\u003e7mph\u003c\/b\u003e\u003c\/span\u003e, making it a simple, reliable option for trolling rips, channels, inlets, ledges, bait schools, and nearshore structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt with \u003cspan class=\"s1\"\u003e\u003cb\u003edurable through-wired construction\u003c\/b\u003e\u003c\/span\u003e, a \u003cspan class=\"s1\"\u003e\u003cb\u003eheavy-duty stainless split ring\u003c\/b\u003e\u003c\/span\u003e, \u003cspan class=\"s1\"\u003e\u003cb\u003eVMC 4X treble hook\u003c\/b\u003e\u003c\/span\u003e, and a rear \u003cspan class=\"s1\"\u003e\u003cb\u003eplug flag teaser\u003c\/b\u003e\u003c\/span\u003e, this lure delivers a strong baitfish profile with added flash, vibration, and strike-triggering movement. Multiple internal rattle chambers help predators locate the plug, while reflective scale finishes and imitative color patterns match common forage in both clear and stained water.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSimple by design and easy to fish, this plug is made for anglers who want a compact swimming plug that gets down, stays swimming, and gets bit.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"CG HOOTER MACK","offer_id":45438357242032,"sku":"CGSWHM5","price":22.95,"currency_code":"USD","in_stock":true},{"title":"CG BLUE BUTTER","offer_id":42468790567088,"sku":"CGSWBB5","price":22.95,"currency_code":"USD","in_stock":true},{"title":"CG ALBIE CRACK","offer_id":42468790599856,"sku":"CGSWAC5","price":22.95,"currency_code":"USD","in_stock":true},{"title":"CG OLIVE","offer_id":42468790632624,"sku":"CGSWOL5","price":22.95,"currency_code":"USD","in_stock":true},{"title":"CG PINK","offer_id":42468790665392,"sku":"CGSWBG5","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/Untitled-August28_2026at14.37.11.png?v=1787942501"},{"product_id":"mesh-in-line-assist-hook-jig-plug-bag-3pc-bundle-small-medium-large","title":"Mesh In-Line \/ Assist Hook Jig \u0026 Plug Bag 3pc Bundle (Small, Medium, Large)","description":"\u003cp\u003eThe Hogy Mesh Jig Bag - Offers simple, durable, and washable storage for your favorite metal jigs. Constructed from heavy-duty marine-grade mesh and vinyl, this bag ensures your jigs and soft baits are securely held with full-length Velcro strapping. After your trip, simply rinse the bag and hang it to dry in a well-ventilated area for easy maintenance.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"Default Title","offer_id":44108721062064,"sku":"MJB-BUNDLE","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/MeshStorageBundle.jpg?v=1733846465"},{"product_id":"ltd-pocket-squid-6-5-amber-4pk","title":"Pocket Squid 6.5\" Amber (4pk Unrigged)","description":"\u003cp\u003eThe 6.5” Pocket Squid Softbait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring our durable Imitator Softbait plastic blend, long-casting aerodynamic body, natural squid profile, and Soft Circle Hook rigging, this bait delivers erratic fleeing-squid action with charter-grade toughness for multiple fish per bait.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"Default Title","offer_id":45420712067248,"sku":"HS2","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/PocketSquidAmberSide.jpg?v=1782423698"},{"product_id":"ltd-charter-grade-og-swimmer-fatty-1-5oz-5-5inch","title":"LTD Charter Grade OG Swimmer: Fatty 1.5oz - 5.5inch","description":"\u003ch4\u003eOG Swimmer:\u003c\/h4\u003e\n\u003cp\u003eShallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This characteristic makes them particularly suited for shallow waters or areas with submerged structures where deeper diving lures might become entangled.\u003c\/p\u003e\n\u003cp\u003eThe design of the small lip is not just about depth control; it also imparts a unique wobbling action to the lure as it moves through the water. This motion mimics the erratic swimming patterns of injured baitfish, an effective trigger for predatory fish. The Finnish Swimmer's combination of surface-skimming ability and lifelike action offers anglers a versatile tool for targeting a wide range of fish species in various conditions.\u003c\/p\u003e\n\u003cp\u003eOur Finnish Swimmer combines traditional design with modern enhancements to provide anglers with a reliable, high-performance lure that excels in various fishing conditions. Whether you're targeting striped bass, bluefish, or other predatory species, the Finnish Swimmer is your go-to lure for both inshore and offshore fishing adventures.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"CG FROGGY MACK","offer_id":45453731004592,"sku":"LTD-2","price":23.95,"currency_code":"USD","in_stock":true},{"title":"CG WEAKFISH","offer_id":45453731037360,"sku":"LTD-3","price":23.95,"currency_code":"USD","in_stock":true},{"title":"CG TAUTOG","offer_id":45453731070128,"sku":"LTD-4","price":23.95,"currency_code":"USD","in_stock":true},{"title":"CG LOBSTER","offer_id":45453731102896,"sku":"LTD-5","price":23.95,"currency_code":"USD","in_stock":true},{"title":"CG SEA ROBIN","offer_id":45453731135664,"sku":"LTD-6","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/OGSFR-5.jpg?v=1784064518"},{"product_id":"ltd-charter-grade-franken-macro-chug-popper-1-7-8oz-6inch","title":"LTD Charter Grade FRANKEN Macro Chug Popper: 1 7\/8oz - 6inch","description":"\u003cp\u003eThe Hogy Franken Popper is the first crowd-sourced lure in the saltwater game, designed from the input of 757 hardcore anglers who each helped shape its body, balance, and function. The result is a 6\" “macro chug popper” that can throw loud cupped-mouth splashes when needed, yet slip seamlessly into a walk-the-dog glide when fish demand finesse. Its broomstick-thick body matches bunker presence, while the hybrid face and belly taper allow it to double as a squid imitator across rip seams.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"CG MF SQUID","offer_id":45453732348080,"sku":"LTD-8","price":23.95,"currency_code":"USD","in_stock":true},{"title":"CG FROGGY MACK","offer_id":45453732282544,"sku":"LTD-7","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/CGCHUG6SQ.jpg?v=1784064892"},{"product_id":"fto-perfect-tube-olive","title":"FTO: Perfect Tube - Olive","description":"\u003cp\u003eThe Perfect Tube is Hogy’s most effective low-and-slow trolling lure for striped bass. Its long, supple body imitates an American eel or sandworm, swimming with a seductive roll at ultra-slow trolling speeds (1.5–2.5 knots). Three sizes cover skinny water to deep contours. Internal helix core, built-in swivel, and braid-optimized depth control make it the simplest yet most reliable trolling system in existence — often producing when plugs, jigs, and live bait fail.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"12-INCH","offer_id":45514848207024,"sku":"TUB12OL","price":12.88,"currency_code":"USD","in_stock":true},{"title":"16-INCH","offer_id":45514850599088,"sku":"TUB16OL","price":12.88,"currency_code":"USD","in_stock":true},{"title":"19-INCH","offer_id":45514850631856,"sku":"TUB19OL","price":12.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/Untitled-August12_2026at10.54.13-1.png?v=1786547018"},{"product_id":"frightened-squid-vintage-epoxy-in-line-vmc-hook","title":"LTD: Frightened Squid Vintage Epoxy In-Line VMC Hook","description":"\u003cp\u003eThe Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, and buys you the extra seconds in the strike zone that convert follows into eats. It’s the scalpel in the casting jig system — and for albies and striped bass, it’s the lure that unlocks the bites nothing else can get. The 7\/8oz is the workhorse. Carry a progression for conditions. Fish it when calm water, micro bait, or spooky fish demand finesse.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"5\/8oz Frightened Squid","offer_id":45537682555056,"sku":"EPO20V-SQ","price":14.95,"currency_code":"USD","in_stock":true},{"title":"7\/8oz Frightened Squid","offer_id":45537682587824,"sku":"EPO30V-SQ","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/Untitled-August28_2026at12.02.41-2.png?v=1787935011"},{"product_id":"vintage-locker-7-8oz-shimp-epoxy-in-line-vmc-hook","title":"7\/8oz Shimp Epoxy In-Line VMC Hook","description":"\u003cp\u003eThe Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, and buys you the extra seconds in the strike zone that convert follows into eats. It’s the scalpel in the casting jig system — and for albies and striped bass, it’s the lure that unlocks the bites nothing else can get. The 7\/8oz is the workhorse. Carry a progression for conditions. Fish it when calm water, micro bait, or spooky fish demand finesse.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"7\/8oz SHRIMP","offer_id":45537885716656,"sku":"EPO30SH-IL","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/Untitled-August26_2026at12.07.51-2.png?v=1787760561"},{"product_id":"jig-biki-crystal-teaser-circle-hook-2-dropper","title":"FTO: Jig-Biki Crystal Teaser - Circle Hook (2-Dropper)","description":"\u003cp\u003eThe Hogy Jig-Biki Crystal Teaser Rig is now available with extra-heavy-duty VMC® live-bait circle hooks for easier releases, fewer gut-hooked fish, and use in groundfish areas where circle hooks are required.\u003c\/p\u003e\n\u003cp\u003eInspired by the traditional sabiki rig—but built for serious groundfishing—the Jig-Biki sits above your primary jig to create a multi-level curtain of micro-teasers. Its proven Mylar flash imitates the small crabs, shrimp, and baitfish commonly found in the stomachs of cod, haddock, black sea bass, tautog, and fluke.\u003c\/p\u003e\n\u003cp\u003eIn tactical groundfishing, teasers are a core part of the system. The Jig-Biki converts fish that rise to investigate but won’t commit to the bottom lure. Its micro-teasers dance with every rocking motion of the boat, passing wave, and lift or fall of the rod—even when the angler isn’t actively jigging. The result can be the difference between one fish per drop and doubles or triples.\u003c\/p\u003e","brand":"Hogy Lure Company Online Shop","offers":[{"title":"4\/0 (60lb)","offer_id":45541065556144,"sku":"LTD-1","price":2.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2394\/3027\/files\/CircleBikiRigFTO.png?v=1787932231"}],"url":"https:\/\/hogylures.com\/collections\/fun-stuff.oembed","provider":"Hogy Lure Company Online Shop","version":"1.0","type":"link"}