As many others have said, ours worked right out of the bag (unscented) on the first trip. Also in line with what others have found, we couldn't keep the big +/-20" squid off our rigged natural squid baits. Every drop the baits were getting pecked apart almost immediately and we'd bring up one or two extra live squid each time (can't believe they were motivated enough to hang on for tbe 1800' ride up, lmao). Nevertheless, down went the hogy (blk & purple) and first drop we came tight but pulled the hook. On second drop we repeated again coming tight quickly but pulled again (no fault of the lure...that was all user error). 3rd time was the charm and stuck her finally. One tip I'd pass on to others using this is to not just let it sit. Every bite came when the bait was being brought up (not necessarily to the boat but just on one of the drop back to bottom and then up 1-200'...rinse and repeat). Tight lines all! (Btw, just picked up another 4 of these baits)&