Unrigged Softbaits

We offer softbaits that combine durability with finesse, promising an irresistible presentation for the biggest fish you can find. Hogy soft-baits are calibrated to swim at the exact depth you need, designed to deliver a specific performance —seductive in their movements, yet the strength to “stop a bus.”

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In The Field

Related Videos

Fishing for Striped Bass at Nobska Point

Capt Mike from Salty Cape and Hogy Lures steams out to Nobska Point aboard his 28' Contender to do some rip fishing for striped bass on Cape Cod. Capt. Mike goes deep into the proper approach for rip fishing for striped bass at Nobska Point, such as boat positioning and the art of fishing "the swing" of the rips. From a deep dive on his fishing outfit, to the proper retrieve of the swimbaits, no stone is left unturned. You’ll also see some awesome striped bass action too. Enjoy!

Tarpon Fishing Boca Grande Pass | New Hogy Swimbaits

Located in Southwest Florida, Boca Grande Pass hosts a nearly year round tarpon fishery with migratory populations peaking in April - June. From deep water and swift currents to neighboring sand bars & beaches. This area offers a variety of conditions to target the Silver King.

Tarpon Fishing in Key West with Hogy Lures

Capt. Mike Hogan of Hogy Lure Company fishes for tarpon on the flats surrounding Key West, FL.

The Hogy Original Series How-To Video

We've got a special place for the Original Series Soft Bait Eel. It's our favorite topwater style soft plastic for targeting striped bass, false albacore, tarpon, snook, redfish, and tuna.

How To: Circle Hook Rigged Soft Plastics (Hogy Original Eel)

This popular rigging method is ideal for targeting trophy gamefish in open water scenarios. Minimal internal rigging allows full movement of our hand-poured Original Series Soft Baits. Simple and easy to rig, this method is a favorite for anglers targeting trophy tarpon, striper, tuna and more!