About Us

At Hogy Lure Company, we aim to lead the industry in technique-specific products with a focus on product durability and performance with large fish.

We evaluate each existing product every year for improvements. We exhaustively test each new product we bring to market. We rely on our customers, pro staff and our own experience to improve and innovate. Quality is our obsession; we never compromise for price anywhere along the chain.


Hogy Lure Company was founded by Capt. Mike Hogan who designed each product in the field. Capt. Mike has fished all over the country and has developed products and techniques along the way, all with big fish in mind.

The company was started in 2004 when Capt. Mike left his office job in Boston and moved back to Cape Cod in order to get closer to fishing. He began running inshore and offshore charters again, focusing on trophy class fishing. He doesn’t use live or dead bait, so he found himself needing baits for very specific situations to compete with live bait anglers. As a result, he saw a demand for large-style soft baits that mimicked the larger baits he was trying to imitate. Capt. Mike spent many months working on the special blend of soft plastic and finally came up with the current plastic blend that Hogy Lure Company uses today. He immediately saw how effective large soft baits were both inshore and off-shore. Never intending to bring the new lures to market, Capt. Mike used them on his charters and gave them to his friends who referred to them as “Hogy's”

Capt. Mike's first experience selling Hogy Lures was at a sportsman show in Massachusetts. He remembered the mountain of soft baits he had on the table at a time when he didn’t even have packaging. Much to his great pleasure, he sold out by early afternoon the first day. The same thing happened at the following show in Rhode Island. It was then that he knew he was on to something. In 2005, Hogy Lure Company was incorporated and later filed for a patent finally received in 2009.

In 2012, Hogy’s innovation and commitment to quality led to a new line of products that are commonly referred to as "classics" in the northeast. Today, Hogy Lure Company offers leading products for both inshore and offshore categories. Our best sellers include the Perfect Tubes, Epoxy Jigs, Heavy Minnows, Flexi Bars and Pro Tails.

Hogy Lures have been sold to anglers in all 50 states and in 32 different countries. Even though HLC is much bigger now than just a “guide with a table," the soft baits are still hand-poured with top grade plastic, rigged with the best components from around the world and HLC's commitment to quality is as important as it was on day one.