We design each of our soft-bait jig heads and hooks around specific techniques and how we’d like the soft bait to perform.

The first question we ask: How can we rig this soft-bait for the best possible action in the level in the water column we are targeting? The second question we ask: Is this the strongest hook on the market for fishing with soft-baits in this application? We are brand agnostic when it comes to hooks and we find the one that works best for each application.