Earlier this year, we launched the tackle industry’s first crowd-sourced lure design survey. 757 hardcore anglers weighed in, and their input became our blueprint.
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Loud Pops. Clean Walks. Built by You.

Franken Macro Chug Popper:
The Hogy Franken Popper is the first crowd-sourced lure in the saltwater game, designed from the input of 757 hardcore anglers who each helped shape its body, balance, and function.
Body Profile / Forage Match
- Bulky baitfish profile: One-inch body imitates bunker, herring, or mackerel, while staying castable on inshore gear.
- Versatile silhouette: Balanced oval taper gives enough finesse to stand in as squid or herring.
Swimming Action
- Hybrid head: Throws classic loud chugs to call fish up.
- Walk-the-dog: Transitions smoothly into a side-to-side cadence when worked with twitches, making it effective in calm or pressured conditions.
- V-belly track: Keeps the plug stable in current seams and surf, making both chugging and walking retrieves clean and controlled.
Distance & Delivery
- Rear-weighted balance: Designed for 7' boat rods and classic 9' surf rods alike, throws long and cuts wind, critical in surf and open beach situations.
You can fish it loud or subtle. It’ll pop, walk, and do BOTH, depending on how you work it and of course what the fish are keyed in on. While bunker is king,versatility is critical. The Franken Popper’s shape and action needed to cover both fat-bodied forage like bunker and more nimble species like fleeing squid or herring, depending on how the angler works it. - Capt. Mike Hogan
DOCK TALK
FAQ about fishing applications & techniques for this product.
Why the name Franken Popper?
What colors are available?
What forage does the Franken Popper imitate best?
What rod and reel setup is best?
How does it compare to a traditional popper or walker?
When should I not use the Franken Popper?
When should I use the Franken Popper?
How was the Franken Popper designed?
Plug Casting Rods
Built with a soft, yet sensitive blank, these rods resist accidental breakage due to high sticking but still offer high sensitivity to light bites on smaller presentations, plus they have plenty of backbone in the blank to apply added pressure for larger inshore species. Paired with an appropriately sized reel, these are a pleasure to fish for daily applications.
- Mod-Fast Action Black For Increased Sensitivity.
- Premium Grade Cork Grip
- Heavy Duty Locking Aluminum Reel Seat
- Premium Ceramic Guides









































































