Introducing the Franken Popper
Every once in a while, an idea comes along that flips the script. For us, that moment was back in January, when we asked a bold question: What if we didn’t design our next lure alone? What if we l...
When to use a Slider vs. SP-Style Plug
SP-style swimmers are reliable, no doubt. They’re a top pick when fish are actively chasing slim bait up top. They track well at a steady pace, cover water efficiently, and are often the first plug...
Matching Hook Size to Target Species: Hook Size: Larger fish generally require larger hooks to ensure a secure hook set, while smaller fish need appropriately sized hooks to avoid injury and inc...
The Hogy OG Swimming Plug is a recently released fishing lure designed by the Hogy Lure Company. This plug is a 7-inch, shallow-running swimmer that draws inspiration from the oldest modern swimmer...
Features of the Long Range Popper
The Hogy Lure Company has introduced a new line of long-range swimming poppers, designed to enhance casting distance and provide effective topwater action. These poppers are available in two sizes,...
What makes a good Chug Style surface popper?
The Hogy Lure Company has introduced the Micro Chug Popper, a compact and powerful fishing lure designed to replicate the effectiveness of their larger 7-inch tuna chug popper. This article explore...
When to use a Needlefish Plug over a Swimming Plug
The unique advantages of needlefish and swimming plugs can significantly impact your success. Needlefish lures, known for their slim profiles and subtle surface action, excel in calm conditions and...
What makes a good Needlefish Plug?
Slim and long, they mimic sand eels and other slender baitfish. When using a needlefish lure for striped bass, its presentation in the water should mimic a natural baitfish as closely as possible N...
When to Fish an OG Swimmer vs. Slider
Here’s a guide to help you decide when to fish with an OG swimmer and when to opt for a slider, especially fishing around strong currents or heavy structure. OG Swimmer Best Used In: Calm to Moder...
What Makes a Good Classic "OG” Finnish Style Swimmer
Origins and Naming The Finnish swimming plug, often known as the "Finnish swimmer," traces its origins back to Finland. The name comes from the original designs developed in Finland, particularly ...