Product Deep Dive

PlugIntroducing the Franken Popper

Introducing the Franken Popper

Every once in a while, an idea comes along that flips the script. For us, that moment was back in January, when we asked a bold question: What if we didn’t design our next lure alone? What if we l...

InshoreWhen to use a Slider vs. SP-Style Plug

When to use a Slider vs. SP-Style Plug

SP-style swimmers are reliable, no doubt. They’re a top pick when fish are actively chasing slim bait up top. They track well at a steady pace, cover water efficiently, and are often the first plug...

PlugHook Size and Gap

Hook Size and Gap

Matching Hook Size to Target Species: Hook Size: Larger fish generally require larger hooks to ensure a secure hook set, while smaller fish need appropriately sized hooks to avoid injury and inc...

InshoreFeatures of the OG Swimmer

Features of the OG Swimmer

The Hogy OG Swimming Plug is a recently released fishing lure designed by the Hogy Lure Company. This plug is a 7-inch, shallow-running swimmer that draws inspiration from the oldest modern swimmer...

InshoreFeatures of the Long Range Popper

Features of the Long Range Popper

The Hogy Lure Company has introduced a new line of long-range swimming poppers, designed to enhance casting distance and provide effective topwater action. These poppers are available in two sizes,...

PlugWhat makes a good Chug Style surface popper?

What makes a good Chug Style surface popper?

The Hogy Lure Company has introduced the Micro Chug Popper, a compact and powerful fishing lure designed to replicate the effectiveness of their larger 7-inch tuna chug popper. This article explore...