
Introducing the Franken Popper
Every once in a while, an idea comes along that flips the script. For us, that moment was back in January, when we asked a bold question: What if we didn’t design our next lure alone? What if we l...

When to use a Slider vs. SP-Style Plug
SP-style swimmers are reliable, no doubt. They’re a top pick when fish are actively chasing slim bait up top. They track well at a steady pace, cover water efficiently, and are often the first plug...

Matching Hook Size to Target Species: Hook Size: Larger fish generally require larger hooks to ensure a secure hook set, while smaller fish need appropriately sized hooks to avoid injury and inc...

The Hogy OG Swimming Plug is a recently released fishing lure designed by the Hogy Lure Company. This plug is a 7-inch, shallow-running swimmer that draws inspiration from the oldest modern swimmer...
Features of the Long Range Popper
The Hogy Lure Company has introduced a new line of long-range swimming poppers, designed to enhance casting distance and provide effective topwater action. These poppers are available in two sizes,...

What makes a good Chug Style surface popper?
The Hogy Lure Company has introduced the Micro Chug Popper, a compact and powerful fishing lure designed to replicate the effectiveness of their larger 7-inch tuna chug popper. This article explore...










































































