Learn About The Project

Design The "Franken" Popper!

Presented by Hogy Lure Company

The Franken Popper Project

Introduction:

Welcome to the Franken Popper Project, where innovation meets collaboration! At Hogy Lures, we believe the best fishing gear is designed by those who know the water best—anglers like you. That’s why we’re inviting the fishing community to help create the ultimate surfcasting popper for striped bass. Through a six-phase process, you’ll contribute to everything from concept to launch, shaping a lure that’s tailored to real-world fishing scenarios. Join us in this exciting crowd-sourced adventure and be part of something truly groundbreaking. Together, we’ll create a popper built for performance, conservation, and the needs of surfcasters everywhere!

Welcome to the Franken Popper Project, where innovation meets collaboration! At Hogy Lures, we believe the best fishing gear is designed by those who know the water best—anglers like you. That’s why we’re inviting the fishing community to help create the ultimate surfcasting popper for striped bass. Through a six-phase process, you’ll contribute to everything from concept to launch, shaping a lure that’s tailored to real-world fishing scenarios. Join us in this exciting crowd-sourced adventure and be part of something truly groundbreaking. Together, we’ll create a popper built for performance, conservation, and the needs of surfcasters everywhere!

Project Timeline

Crowd Design Survey

In this initial phase, we’re putting the power of innovation directly in the hands of anglers. Through our carefully crafted survey, you’ll help shape the perfect surfcasting popper by sharing your preferences on key features like size, weight, shape, and color. This is your chance to design a lure tailored to specific fishing scenarios that matter most to you. Every submission will contribute to a pool of ideas, ensuring the Franken Surf Popper truly reflects the needs and insights of the fishing community. Let’s kick off this exciting journey together!

Top Design Voting

The designs are in, and now it’s time for the community to take the reins! In this phase, we’ll present the top submissions from Phase 1, complete with detailed renderings and specifications. Your feedback and votes will play a crucial role in narrowing down the options to the most promising designs. This collaborative effort ensures that the Franken Popper evolves into a lure that meets the needs of anglers everywhere. Cast your vote and help shape the future of fishing innovation!

CAD Design

With the community’s top choices finalized, it’s time to bring the Franken Popper to life through precise CAD (Computer-Aided Design) modeling. In this phase, our team will transform your ideas into detailed, 3D-rendered designs, capturing every curve, weight, and dimension of the popper. These designs will serve as the blueprint for creating a functional prototype, ensuring the final product meets both performance and aesthetic standards. Together, we’re turning vision into reality!

Final Voting

The prototypes are ready, and it’s time for the community to make the final call! In this phase, we’ll showcase the CAD renderings and refined designs, allowing you to vote on the ultimate version of the Franken Popper. Your input ensures the final product aligns with the preferences and needs of real anglers. This is the last step in shaping a surfcasting popper that’s designed by the community, for the community. Cast your vote and make your mark!

Production

With the winning design chosen, it’s time to move into production! Our expert team will use high-quality materials and precision manufacturing to bring the Franken Popper to life. Every detail, from its shape to its conservation-friendly design, will be crafted with care to ensure peak performance in real-world fishing scenarios. This phase is where all the hard work and collaboration come together to create a popper built by anglers, for anglers. Get ready to see your vision become a reality!

Subheading

Launch & Ship

The moment we’ve all been waiting for! The Franken Popper is officially ready to hit the water. During this phase, we’ll launch the final product, making it available for purchase and shipping it directly to our passionate community of anglers. As a valued contributor to this project, you’ll be among the first to cast with this innovative, crowd-designed lure. Together, we’ve created something truly special—now it’s time to test it in action and reel in the results!

Crowd Sourced Designs

This is where it all begins! We’re excited to invite you to help us design the next great lure from the ground up.

Beta-Mode

Here’s where your angler expertise shines. These lures are internally approved prototypes, but we need your feedback to refine the final product.

Pre-Release Testing

These lures are well-tested and ready for the final green light before full-scale production.