Made to Order Exclusives are released in limited order windows and produced in small batches based on customer demand.

Each run includes clearly posted dates for ordering, production, shipping, and estimated delivery.

HOGY LURE COMPANY®

How It Works

Each made to order release follows a clearly posted schedule from order window to delivery.

01
Step 1

Order Window Open

Place your order during the posted availability window.

02
Step 2

Window Closes

Final quantities are locked and the production run is confirmed.

03
Step 3

In Production

Your order moves through prep, production, and finishing.

04
Step 4

Shipping & Delivery

Orders ship on the posted schedule with estimated delivery dates provided.

HOGY LURE COMPANY®
Made To Order Program

Pocket Surf Rods

PRE-ORDER SPECIAL
$138.88
$199.99 REG PRICE
HOGY LURE COMPANY®

Pocket Surf Rod: Choose Your Model

Our first Made to Order launch features two Pocket Surf Rod models built around the same compact surf concept. Choose the model that best matches your casting range and fishing style.

Pocket Surf Rod Medium
Open for Order
HPSR7M

Pocket Surf Rod — Medium

7' M · Mod-Fast Action · 3/8oz–1oz
Pre-Sale Pricing
Reserve during the order window for special launch pricing on this model.

Built for lighter lure presentations while keeping the same compact Pocket Surf Rod format. A strong fit for anglers looking for a lighter casting range in a versatile made-to-order build.

Order Window April 11–April 19
Estimated Ship Begins June 15
Pocket Surf Rod Medium Heavy
Open for Order
HPSR7MH

Pocket Surf Rod — Medium Heavy

7' MH · Mod-Fast Action · 1oz–3oz
Pre-Sale Pricing
Reserve during the order window for special launch pricing on this model.

Designed for anglers who want the Pocket Surf Rod platform in a heavier casting range. This model is positioned for larger lure weights while keeping the same compact, distance-oriented concept.

Order Window April 11–April 19
Estimated Ship Begins June 15
HOGY LURE COMPANY®

MTO: Pocket Surf Rod

Our first Made to Order launch features the new Pocket Surf Rod platform in two models. Watch the overview, then choose the model that best fits your lure range and fishing style.

Questions about the Made to Order process?

Here’s what to expect from ordering through delivery.

Still have questions? Reach out to our team at info@hogylures.com or call 888-654-4649.
Email Us