Fish Smart. Fish Simple. Fish Hogy.

Industry Leaders in Technique Specific Products

We evaluate each existing product every year for improvements. We exhaustively test each new product we bring to market. We rely on our customers, pro staff and our own experience to improve and innovate. Quality is our obsession; we never compromise for price anywhere along the chain.

Survey Offer Is Live!

We want to hear from you!

Hello from Hogy!

We'd love  your input in our annual 2024 Wisdom of the Crowd Survey. This survey will take less than 10 minutes to complete, plus there's a special discount offer available upon completion of the survey :)

Instructions:

1. Combine your interest in a product + your likeliness to use it next year & convert that “feeling” into a forecast.

2. Answer questions as quickly as possible. Survey should  take less than 10 minutes to complete.

3. Don’t think about it too much! Your "gut responses" have proven to be very accurate in past surveys.

Survey Participant Offer*

Upon completion of your Crowd Survey, you will receive a unique code for $20 off your next order of $40 or morefor Hogy Lure Company Online Store. Discount code expires 11/12/2024. Discounts cannot be applied to a previous orders.

Why are we doing this?

Simply put: With responses from real anglers like you, we’ll make more new stuff inline with what you really love and need, and less of what you don’t. Also, we’ll know what to have extra of in-stock of the time tested so we can best deliver on our lightening fast-ship promise to you!

Yes, we have our own formal boring statistical process but last year's results from you were truly stunningly accurate. 
We’re going all in this year

Inshore Groundfish Jigs:

"The Hybrid Tog Jig"

These jigs can be fished for seabass, fluke, sheepshead and tog with or without adding natural bait like crabs or squid strips. Simply drop the Biki-Jig to the bottom and begin using a slow tap jigging action to lightly bounce the jig along the bottom while drifting or at anchor.

View Groundfish Biki Jigs

New Gear

We're constantly introducing new products. Here's our newest gear you don't want to miss! Casting, Jigging, and Trolling. We've got you covered!

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Hogy Epoxy Jig Lure®

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refraction of light. The EPOXY JIG™ lure's light weight to length ratio produce the perfect balance of size, weight and casting distance, making them a perfect option for surface blitzes.

View Epoxy Jigs

Hybrid Tog Jigs

The unique Groundfish Biki-Jig
combines the effectiveness of the Jig-Biki Teaser System with a unique flat profiled groundfish style jig head paired with the Heavy Duty VMC Barbarian Jig Hook.

These jigs can be fished for seabass, fluke, sheepshead and tog with or without adding natural bait like crabs or squid strips. Simply drop the Biki-Jig to the bottom and begin using a slow tap jigging action to lightly bounce the jig along the bottom while drifting or at anchor.

View Biki-Jigs

Sand Eel Jigs

The Sand Eel Vertical Jig is designed to be the ultimate imitator of one of the ocean's most prolific baitfish, the sand eel, a favorite prey for a multitude of predatory species including tuna and striped bass. With its slender, uniform design, this jig is not just for casting; it excels in vertical jigging, offering a versatile approach to deep-water fishing.

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Squinnow Jigs

Tailored for targeting inshore groundfish such as scup, sea bass, and snappers, the Squinnow Groundfish Jig is a marvel of lure design. Its rounded body and low center of gravity are engineered to produce an irresistibly "juicy" action, especially when jigged slowly.

View Squinnow jigs

Hogy Printed Playbooks & Fishing Guides

Expert-level information, curated for any angler. Learn how to simplify your fishing techniques to catch more fish. Each playbook features in-depth how-to instructions for productive techniques, gear tips, lure retrieves, and insight from veteran Hogy Staff. High-quality printed guides are perfect for stashing on the boat or gear bag for quick
reference!

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Hogy Storage Systems

We love tackle storage systems at Hogy. Over the years we have moved away from traditional tackle boxes and toward roll-up tackle bags. There are no broken hinges, spilled boxes and they are easy to store and clean out. Our tackle bags are designed with ergonomics in mind. Each tackle bag is self-closing and comes in multiple colors for coded tackle storage.

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Charter Grade Rods

Our goal for Hogy Saltwater Fishing Rods is to offer no-frills, high-quality, multi-use charter-grade fishing rods designed to withstand the rigors of trophy-grade saltwater species.

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From The Field

How-To Video Library

Our extensive how-to video library covers in-depth tips and techniques for over 20 different species from Striped Bass to Tarpon and everything in between.

Tuna Jigging | Block Island | Sand Eel Jigs

Capt. Mike Hogan heads offshore South Martha's Vineyard in search of tuna. Due to sporty sea conditions, topwater presentations were off the table, deepwater Hogy Sand Eel Jigs were deployed to target the tuna holding close to the bottom.

Albie Fishing 101 | Hogy Albie Playbook

The video covers essential gear, including a seven-foot inshore rod, 5000-class reel, and the importance of using both attractor and imitator colored lures. Captain Mike introduces the "Walking Gun" technique for a slow and steady approach to avoid spooking fish.

Catching Striped Bass in Boulder Fields

In this video, Capt. Mike takes us on an evening trip to the Elizabeth Islands targeting boulder field stripers using the OG Swimmer for fish tucked in along shallow boulders.

Reviews From The Field

See the latest product reviews and photos from Hogy Customers!